Kansas City and San Francisco are Miami bound for Super Bowl 54, and Lids is the place to find the best licensed Super Bowl LIV gear for Chiefs and 49ers fans to gear up for Super Bowl Sunday! Look no further for the biggest range of Super Bowl LIV apparel on the web, including official Super Bowl gear for the Kansas City Chiefs and San Francisco 49ers featured with the official SB LIV insignia. Shop official Super Bowl hats as well. We have the new Chiefs or 49ers Super Bowl 54 jerseys that feature the Super Bowl LIV patch on the front, so you can look just like the players as they take the big stage. Take it up a notch and shop the new range of AFC Champs Gear and NFC Champs Gear as both teams celebrate their conference championship. However, the prize that is the Lombardi Trophy has both teams' full attention going into Miami. As you anticipate the spectacle, rely on Lids for official Chiefs vs. 49ers Super Bowl LIV merchandise.