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Wisconsin Badgers Fanatics Branded Basic Arch Sweatshirt - Red
$29.99

Wisconsin Badgers Fanatics Branded Basic Arch Sweatshirt - Red

Most Popular in Mens Sweatshirts & Fleece
Wisconsin Badgers Colosseum Tonga T-Shirt - Heathered Black
$21.99

Wisconsin Badgers Colosseum Tonga T-Shirt - Heathered Black

Most Popular in Wisconsin Badgers
Wisconsin Badgers Antigua Fortune 1/2-Zip Pullover Sweater - Heathered Charcoal
$78.74 with codeRegular: $104.99You Save: $26.25

Wisconsin Badgers Antigua Fortune 1/2-Zip Pullover Sweater - Heathered Charcoal

Most Popular in Jackets
Wisconsin Badgers Under Armour Replica Basketball Short - White
$59.99 with codeRegular: $79.99You Save: $20.00

Wisconsin Badgers Under Armour Replica Basketball Short - White

Most Popular in Shorts & Pants
Fanatics Branded Wisconsin Badgers Campus Pullover Hoodie - Red
$34.99

Fanatics Branded Wisconsin Badgers Campus Pullover Hoodie - Red

Most Popular in Sweatshirts & Fleece
#1 Wisconsin Badgers Under Armour Throwback College Replica Basketball Jersey - White
$59.99 with codeRegular: $79.99You Save: $20.00

#1 Wisconsin Badgers Under Armour Throwback College Replica Basketball Jersey - White

Most Popular in Jerseys
Wisconsin Badgers Basic Arch Pullover Hoodie - Red
$34.99

Wisconsin Badgers Basic Arch Pullover Hoodie - Red

Most Popular in Mens Sweatshirts & Fleece
Wisconsin Badgers Under Armour Throwback Arch Raglan Sweatshirt - Heathered Gray
$41.24 with codeRegular: $54.99You Save: $13.75

Wisconsin Badgers Under Armour Throwback Arch Raglan Sweatshirt - Heathered Gray

Most Popular in Sweatshirts & Fleece
Wisconsin Badgers Colosseum Turf 'n' Turf Baseball Jersey - Red
Almost Gone!
$44.99 with codeRegular: $59.99You Save: $15.00

Wisconsin Badgers Colosseum Turf 'n' Turf Baseball Jersey - Red

Most Popular in Jerseys
Wisconsin Badgers Original Retro Brand Women's Two-Toned 2.0 Raglan Pullover Hoodie - Red
$37.49 with codeRegular: $49.99You Save: $12.50

Wisconsin Badgers Original Retro Brand Women's Two-Toned 2.0 Raglan Pullover Hoodie - Red

Most Popular in Sweatshirts & Fleece
Wisconsin Badgers Basic Arch Pullover Hoodie - Black
$34.99

Wisconsin Badgers Basic Arch Pullover Hoodie - Black

Most Popular in Mens Sweatshirts & Fleece
Wisconsin Badgers Fanatics Branded Showtime Square Up T-Shirt - Charcoal
Sale: $12.50Regular: $24.99You Save: $12.49

Wisconsin Badgers Fanatics Branded Showtime Square Up T-Shirt - Charcoal

Most Popular in T-Shirts
Wisconsin Badgers Colosseum Molokai Camp Button-Up Shirt - Red
Almost Gone!
$48.74 with codeRegular: $64.99You Save: $16.25

Wisconsin Badgers Colosseum Molokai Camp Button-Up Shirt - Red

Wisconsin Badgers Women's Plaid Sherpa Quarter-Zip Pullover Jacket - Red/Black
$48.74 with codeRegular: $64.99You Save: $16.25

Wisconsin Badgers Women's Plaid Sherpa Quarter-Zip Pullover Jacket - Red/Black

Most Popular in Jackets
#1 Wisconsin Badgers Under Armour College Replica Basketball Jersey - White
$59.99 with codeRegular: $79.99You Save: $20.00

#1 Wisconsin Badgers Under Armour College Replica Basketball Jersey - White

Most Popular in Jerseys
Wisconsin Badgers Custom Sport Wordmark T-Shirt - Red
$24.99

Wisconsin Badgers Custom Sport Wordmark T-Shirt - Red

Most Popular in Mens T-Shirts
Wisconsin Badgers Under Armour Logo Quarter-Zip Jacket - White
Almost Gone!
$67.49 with codeRegular: $89.99You Save: $22.50

Wisconsin Badgers Under Armour Logo Quarter-Zip Jacket - White

Most Popular in Jackets
Funko Wisconsin Badgers Bucky Pop! Mascot Figurine
$10.99

Funko Wisconsin Badgers Bucky Pop! Mascot Figurine

Most Popular in Collectibles
Wisconsin Badgers Alliance Varsity Joggers - Red
Sale: $29.99Regular: $49.99You Save: $20.00

Wisconsin Badgers Alliance Varsity Joggers - Red

Most Popular in Shorts & Pants
Wisconsin Badgers Wes & Willy Floral Volley Swim Trunks - Red
$41.24 with codeRegular: $54.99You Save: $13.75

Wisconsin Badgers Wes & Willy Floral Volley Swim Trunks - Red

Most Popular in Shorts & Pants
Wisconsin Badgers Fanatics Branded Corner Logo Pants - Red
Sale: $23.99Regular: $39.99You Save: $16.00

Wisconsin Badgers Fanatics Branded Corner Logo Pants - Red

Wisconsin Apparel, University of Wisconsin Gear, Hats

As the Badgers football season gets underway, back your team with the latest in Wisconsin apparel including hats & caps, jerseys, t-shirts, and hoodies. Browse the headwear superstore at Lids.com for the latest officially licensed University of Wisconsin gear, hats and more to represent your team pride. Get your hands on Wisconsin t-shirts for men, women, and kids from baby sizes to youth as they get ready to make the fan base proud this season. We also have a wide selection of Wisconsin big & tall or plus size apparel so every fan can find their fit. Our inventory of University of Wisconsin football, baseball, and basketball apparel ensures we have what you need to root on Wisconsin all year long. No matter what sport you follow, you need the official University of Wisconsin gear from Lids.com.

Wisconsin Football Apparel

Root on your Badgers as they hit the gridiron with the latest in University of Wisconsin football gear from Lids.com. Round out your fan gear with Wisconsin football coaches polos, jerseys, tees, and hoodies. You can also find an unbeatable selection of University of Wisconsin tailgating gear including chairs, canopies and accessories. No matter what you need to support your Badgers, Lids.com is your source for the latest University of Wisconsin football gear.