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2574 Items
Wisconsin Badgers Cuddle Soft Duster Tri-Blend Hooded Cardigan - Heathered Gray
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Wisconsin Badgers Colosseum Magic Team Logo Quarter-Zip Jacket - Gray
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$31.49 with codeRegular: $44.99You Save: $13.50

Wisconsin Badgers Colosseum Magic Team Logo Quarter-Zip Jacket - Gray

Most Popular in Jackets
Wisconsin Badgers Antigua Sonar Quarter-Zip Pullover Jacket - Black
$59.49 with codeRegular: $84.99You Save: $25.50

Wisconsin Badgers Antigua Sonar Quarter-Zip Pullover Jacket - Black

Wisconsin Badgers Fanatics Branded Showtime School Logo T-Shirt - Heathered Gray
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Wisconsin Badgers Colosseum Magic Team Logo Polo - Heathered Gray
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$20.99 with codeRegular: $29.99You Save: $9.00on select sizes

Wisconsin Badgers Colosseum Magic Team Logo Polo - Heathered Gray

Most Popular in Polos
Wisconsin Badgers Original Retro Brand Vintage Football Bucky Tri-Blend T-Shirt - Heather Red
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Wisconsin Badgers Wes & Willy Floral Volley Swim Trunks - Red
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$38.49 with codeRegular: $54.99You Save: $16.50

Wisconsin Badgers Wes & Willy Floral Volley Swim Trunks - Red

Most Popular in Shorts & Pants
Wisconsin Badgers Pressbox Women's Comfy Cord Corduroy Crewneck Sweatshirt - Red
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$38.49 with codeRegular: $54.99You Save: $16.50

Wisconsin Badgers Pressbox Women's Comfy Cord Corduroy Crewneck Sweatshirt - Red

Most Popular in Sweatshirts & Fleece
Wisconsin Badgers Colosseum Big & Tall Arch & Logo Sweatshirt - Red
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$31.49 with codeRegular: $44.99You Save: $13.50

Wisconsin Badgers Colosseum Big & Tall Arch & Logo Sweatshirt - Red

Wisconsin Badgers Fanatics Branded Sideblocker Fleece Pants - Red
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$24.49 with codeRegular: $34.99You Save: $10.50

Wisconsin Badgers Fanatics Branded Sideblocker Fleece Pants - Red

Wisconsin Badgers Fanatics Branded Showtime Square Up T-Shirt - Charcoal
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Wisconsin Badgers Colosseum You Can Do It Half-Snap Fleece Jacket - Heathered Charcoal
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Wisconsin Badgers Big & Tall Arch & Logo Tackle Twill Hooded Sweatshirt - Red
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Wisconsin Badgers Fanatics Branded Campus T-Shirt - Red
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$15.99

Wisconsin Badgers Fanatics Branded Campus T-Shirt - Red

Most Popular in Wisconsin Badgers
Wisconsin Badgers Colosseum Big & Tall Arch and Logo Full-Zip Hoodie - Red
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Wisconsin Badgers Colosseum Youth Quick Kick Quarter-Zip Hoodie - Heathered Black
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Wisconsin Badgers Colosseum Lesson Number One Polo - Gray
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$27.99 with codeRegular: $39.99You Save: $12.00

Wisconsin Badgers Colosseum Lesson Number One Polo - Gray

Wisconsin Badgers Original Retro Brand Women's Funnel Neck Pullover Sweatshirt - Red
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Wisconsin Badgers Original Retro Brand Women's Sleeve Striped Henley Long Sleeve T-Shirt - Black
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Wisconsin Badgers Under Armour 2018 Coaches Sideline Performance Polo - White
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Wisconsin Badgers Columbia Women's Classic Quarter-Zip Pullover Jacket - Red
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Wisconsin Badgers Big & Tall Arch & Logo Tackle Twill Hooded Sweatshirt - Charcoal
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$31.49 with codeRegular: $44.99You Save: $13.50on select sizes

Wisconsin Badgers Big & Tall Arch & Logo Tackle Twill Hooded Sweatshirt - Charcoal

Wisconsin Badgers Colosseum Women's Plus Size Steeplechase Open Hooded Tri-Blend Cardigan - Charcoal
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Wisconsin Badgers Hudson Denim Long Sleeve Button-Down Shirt - Blue
$45.49 with codeRegular: $64.99You Save: $19.50

Wisconsin Badgers Hudson Denim Long Sleeve Button-Down Shirt - Blue

Wisconsin Badgers Colosseum Gradient Stack Performance Raglan T-Shirt - Red
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Wisconsin Badgers Original Retro Brand School Logo Mock Twist T-Shirt - Red
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Wisconsin Badgers Women's Fuzzy Fleece Colorblocked Four-Snap Pullover Jacket - Gray/Cream
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Wisconsin Badgers Colosseum Women's Team Maeby Lace-Up Pullover Hoodie - Red
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Wisconsin Badgers Colosseum Youth Magic Long Sleeve Hoodie T-Shirt - Black
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Wisconsin Badgers Vineyard Vines Long Sleeve Pocket T-Shirt - White
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Wisconsin Badgers Brushed Back Micro-Fleece Full-Zip Jacket - Gray
$48.99 with codeRegular: $69.99You Save: $21.00

Wisconsin Badgers Brushed Back Micro-Fleece Full-Zip Jacket - Gray

Wisconsin Badgers Original Retro Brand Women's Tri-Blend Crew Neck T-Shirt - Heathered Black
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Wisconsin Badgers Antigua Women's Sonar Full-Zip Jacket - Black
$48.99 with codeRegular: $69.99You Save: $21.00

Wisconsin Badgers Antigua Women's Sonar Full-Zip Jacket - Black

Wisconsin Badgers Starter O-Line Varsity Full-Button Satin Jacket - Red
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$81.19 with codeRegular: $115.99You Save: $34.80

Wisconsin Badgers Starter O-Line Varsity Full-Button Satin Jacket - Red

Wisconsin Badgers Columbia Women's Lake 22 Reversible Puffer Vest - White/Red
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Wisconsin Badgers Under Armour 2018 Sideline Raid Performance Long Sleeve T-Shirt - Red
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Wisconsin Badgers Concepts Sport Fairway Knit Pants – Red
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$24.49 with codeRegular: $34.99You Save: $10.50

Wisconsin Badgers Concepts Sport Fairway Knit Pants – Red

Wisconsin Badgers Under Armour 2018 Coaches Sideline Performance Polo - Red
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Wisconsin Badgers Vineyard Vines Saltwater Quarter-Zip Jacket - Heather Charcoal
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Wisconsin Badgers Under Armour Women's Performance Tri-Blend Fleece 1/2-zip Jacket - Heathered Red
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Wisconsin Badgers Under Armour Sideline Performance Long Sleeve T-Shirt - White
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$24.49 with codeRegular: $34.99You Save: $10.50on select sizes

Wisconsin Badgers Under Armour Sideline Performance Long Sleeve T-Shirt - White

Wisconsin Badgers Colosseum Big & Tall Team Quarter-Zip Pullover Jacket - Red
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Wisconsin Badgers Fanatics Branded Corner Logo Pants - Red
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Sale: $16.00Regular: $39.99You Save: $23.99

Wisconsin Badgers Fanatics Branded Corner Logo Pants - Red

Wisconsin Badgers Colosseum Women's Cantilever Cold Shoulder Pullover Hoodie - Heathered Red
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Wisconsin Badgers Women's Sherpa Super Soft Quarter-Zip Pullover Jacket - Gray
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Wisconsin Badgers Pressbox Women's The Big Shirt Oversized Long Sleeve T-Shirt - Black
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$27.99 with codeRegular: $39.99You Save: $12.00

Wisconsin Badgers Pressbox Women's The Big Shirt Oversized Long Sleeve T-Shirt - Black

Most Popular in Ladies T-Shirts
Wisconsin Badgers Under Armour Logo Quarter-Zip Jacket - Red
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$62.99 with codeRegular: $89.99You Save: $27.00

Wisconsin Badgers Under Armour Logo Quarter-Zip Jacket - Red

Wisconsin Badgers Women's Plus Size Cuddle Soft V-Neck Tri-Blend Pullover Hoodie - Heathered Gray
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Wisconsin Badgers Pressbox Women's Comfy Cord Vintage Wash Basic Arch Pullover Sweatshirt - Black
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Wisconsin Badgers Colosseum Youth Black Magic Quarter-Zip Jacket
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$27.99 with codeRegular: $39.99You Save: $12.00

Wisconsin Badgers Colosseum Youth Black Magic Quarter-Zip Jacket

Wisconsin Badgers Women's Varsity Long Sleeve T-Shirt - Red
$27.99 with codeRegular: $39.99You Save: $12.00

Wisconsin Badgers Women's Varsity Long Sleeve T-Shirt - Red

Wisconsin Badgers Women's Preppy Elbow Patch Slub Long Sleeve T-Shirt - Red/Gray
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Wisconsin Apparel, University of Wisconsin Gear, Hats

As the Badgers football season gets underway, back your team with the latest in Wisconsin apparel including hats & caps, jerseys, t-shirts, and hoodies. Browse the headwear superstore at Lids.com for the latest officially licensed University of Wisconsin gear, hats and more to represent your team pride. Get your hands on Wisconsin t-shirts for men, women, and kids from baby sizes to youth as they get ready to make the fan base proud this season. We also have a wide selection of Wisconsin big & tall or plus size apparel so every fan can find their fit. Our inventory of University of Wisconsin football, baseball, and basketball apparel ensures we have what you need to root on Wisconsin all year long. No matter what sport you follow, you need the official University of Wisconsin gear from Lids.com.

Wisconsin Football Apparel

Root on your Badgers as they hit the gridiron with the latest in University of Wisconsin football gear from Lids.com. Round out your fan gear with Wisconsin football coaches polos, jerseys, tees, and hoodies. You can also find an unbeatable selection of University of Wisconsin tailgating gear including chairs, canopies and accessories. No matter what you need to support your Badgers, Lids.com is your source for the latest University of Wisconsin football gear.