Niners fans! Commemorate the San Francisco 49ers' long history of success with official NFL gear including 49ers jerseys, hats, shirts & more from the NFL Shop at lids.com! Show you're a true fan of the 49ers with the latest trends including the Color Rush Collection. You can also grab apparel featuring some of the best players in the history of the game including Joe Montana and Jerry Rice. Snag the latest Niners hats and apparel featuring the iconic 49ers red & gold today!